The PONTUS Community

Building a travel brand.
In public.

A small group of writers and creators figuring this out together — content, SEO, audience, the parts nobody talks about. Free to attend. Saturdays, live.

I am building PONTUS in public. Every article, every photograph, every SEO experiment — I share what is working and what is not, on the record, at the weekly huddle.

The community is for people doing the same thing. Not for travel specifically — for any subject they actually know and care about. The mechanics are the same: write something true, get it found, build a small audience that keeps coming back, learn the parts you do not yet know in a room with people who are also learning them.

There is no course. There is no paid tier. There is a Saturday huddle, an email list, and a room of people working on real pieces of writing — the kind of work that takes years to compound and is worth doing for that exact reason.

Show up once. Listen, take notes, ask anything in the chat. Come back if it was useful. Skip if it was not. That is the whole arrangement.

Saturday
Live every week
10:00 AM Montreal time. No replay. No recording. You show up or you skip — both are fine.
Open
To anyone curious
Cameras off. Microphones off. Sit in the back, ask anything in the chat. No introductions required.
$0
Cost to attend
Huddles, the email list, and the Blueprint cost nothing. There is no paid tier here.
1
Specific topic per week
A content audit, an SEO win, an analytics finding, or a member's work in progress. One thing at a time.
Four commitments

What we work on
together.

Four practices, in order. The room works because every member is somewhere on this path — and because the early work compounds for everyone.

01 — Publish
Write your first piece.
First-person. Original photographs. The thing only you can write. The rule is simple: it has to be something you actually know — not something Google says is searchable. The voice is the differentiator. Build that first, before anything else.
02 — Get found
SEO basics, taught at the huddle.
Title tags, meta descriptions, sitemaps, internal linking, schema. Boring. Easy to learn. Impossible to ignore. We walk through one specific lever a week — and apply it on the spot to whatever you are writing.
03 — Build an audience
Email, Pinterest, distribution.
What is working for PONTUS, in the open — the open rate on the welcome sequence, which Pinterest pin formats are getting saved, which subject lines are bombing. We share the numbers, not just the conclusions.
04 — Grow together
Shared notes, fewer wasted experiments.
Every member shares what they tried — what worked, what did not, what surprised them. The room is small enough that we do not repeat each other's mistakes. The fastest progress is shared progress.
The room itself

The Weekly
Huddle.

Every Saturday at 10:00 AM Montreal time. Each week we cover one specific thing — a content audit, an SEO win, an analytics finding, a member's work in progress.

Live · Saturdays · 10:00 AM Montreal

Open to anyone
curious.

Cameras and microphones off by default. Sit in the back, take notes, ask anything in the chat. We work through one tangible lever per week — never abstract, always something you can apply to your own writing the same afternoon. There is no expectation that you introduce yourself, no expectation that you sign up to anything. Some members attend for months before deciding the room is for them.

"No replay. No recording. You have to be there."

Reserve your spot
Upcoming sessions
Each session covers one specific topic, applied live to a real piece of writing — a member's or mine. Free for everyone in the room.
Honest answers

The questions
worth asking.

Do I need to already have a site?
No. Plenty of members are at zero — no domain, no piece written, no idea where to start. The huddle is structured so you can show up on day one and walk out knowing what to do next. The Blueprint covers the first thirty days end to end.
Do I need to be a writer?
No. The voice is the point — and "voice" is what you sound like when you stop trying. Most members are not writers. They are people with something specific they actually know about — a region, a craft, a profession, a particular kind of trip. The writing follows from there.
Is this only for travel?
No. PONTUS itself is a travel publication, but the community is about the practice of building a publication — the writing, the SEO, the audience-building, the distribution. The mechanics are the same whether the subject is travel, food, design, gardening, finance, or anything else you actually know.
What is PONTUS itself for?
PONTUS is the live experiment the community works around. I publish first-person travel pieces under it, share every metric publicly at the huddle, and use it as the working example. When we talk about content audits or SEO levers, we are often pointing at a real pontus.life page on the screen.
Is there a paid tier?
No paid tier here. Members who want to go deeper into how PONTUS is monetized — and how the same paths are open to anyone — get that in the email sequence after they join the list.